The German lubricants producer ROWE Mineralölwerke GmbH is a new sponsor in the BFGoodrich Langstreckenmeisterschaft Nürburgring. The company with headquarters at Bubenheim in Rhineland-Palatinate entered into a two years contract with the VLN (Veranstaltergemeinschaft Langstreckenmeisterschaft Nürburgring) with an option to extend. The logo of ROWE will be displayed beside the start numbers on the engine bonnets of the race cars participating in this European’s most popular Championship.
”VLN is very proud to present with the German lubricants producer ROWE a new sponsor in spite of the current financial and economic crisis”, says VLN Managing Director Robert Rust. “On the one side, this underlines the quality of our product ‘BFGoodrich Langstreckenmeisterschaft Nürburgring’ and on the other side the new partnership strengthens the economic basis of the series so that we will furthermore be able to offer all the participants and fans an attractive and popular racing series on a very high level.”
As one of Germany’s largest independent lubricants producers, apart from engine oils, transmission and hydraulic fluids, ROWE also produces a broad range of industrial lubricants. In addition, the company is specialized in the production and container filling of brake fluids, radiator and windshield washer anti-freeze fluids as well as of specialized products. High-quality products and short delivery times were the success formula for the DEKRA certified company to become a highly recognized partner, also for major customers, in Germany and abroad. “State-of-the art production lines, a lean organizational structure and short decision making processes provide us with the necessary flexibility to respond fast to changing needs of the market,” says ROWE managing Director Michael Zehe. „The endurance race championship offers us a perfect platform for our marketing activities“, adds Zehe who has been participating in the series since four years. “For ROWE, social commitment and sporting engagement forms an integral part of our corporate culture. The promotion of true team spirit and its manifestation as a social value is very important to us.”